Social media is on often underutilized tool for artists. The fast changing ever growing world that includes Linked-In, Twitter, Facebook, Google+ and blogs is difficult to keep up with let alone grasp in the first place…especially for those who would rather stitch or paint than get lost in the vast expanse of the internet.
The new book, The Social Media Sales Revolution: the New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Landy Chase and Kevin Knebl is not geared directly to the artist intent on marketing their work but it is full of great social media marketing tools that every artist can utilize. Chase and Knebl throughly explore and explain the benefits of Linked-In, Twitter, Facebook and blogs as how to actually use them. There is an entire chapter devoted to how to include these tools into your already full work day and manage your time so you avoid being sucked into the Facebook void and out of your studio.
This book is a great introduction to the the world of social media marketing. It is written in an easy to understand and implement style that isn’t heavy on tech talk. Social media is not going away…in fact, it is changing the way the world does business and it is incredibly cool and fun.
This review is entirely the opinion of Liz Kettle and is not endorsed or reviewed by SAQA. Tell us how you are using social media to market your work and establish your brand.